branding - the Corner
The corner is a conceptual second hand store inspired by an existing second hand store I found in a small village. The corner is a place where you can bring qualitative clothing pieces, to space up your closest and find new favorite items to replace them with.
This branding project is all about shaping a brand identity that emphasizes sustainability, curated quality and personal connection.
From logo and defining typography to a color palette, illustrations and visual language - every element was thoughtfully designed to resonate with eco-conscious shoppers.
Logo Design / Visual Identity / Illustrating / Content Creation
Branded color palette and visuals
Typography reflects a more personal connection
Mood - warm, playful and product focused
Created and executed by Janice Catherina, (brand) designer who helps businesses transform ideas into authentic identities. She is often inspired by elements of nature and music. Would you like to know more or a project in mind? Let’s connect!