(re)branding - Mel’s Corner
Mel’s Corner is a second hand store that I discovered in a small village. A place where you can bring qualitative (!) clothing pieces, to space up your closest and find new favorite items to replace them with. I got very enthusiastic about the concept, and couldn’t stop myself from shaping my vision for this store.
This rebranding project was all about perserving the heart of the shop, while elevating its identity into something more refined, emotional, and memorable. From logo to defining typography, a color palette, illustrations and visual language - this is a love letter about how I reimagined a little shop with a big soul.
(studio) J.C.
Created and executed by Janice Catherina Ibe, (brand) designer who helps businesses transform ideas into authentic identities. She is often inspired by elements of nature and music. Would you like to know more or a project in mind? I would love to hear from you!
